Archive for February 22nd, 2010

Consumers Choose Environment-Friendly Local Apples Over GMO But..

Recent research conducted by economists at the University of Illinois and Augustana College suggested that more consumers would agree to paying more for locally grown apples as compared to genetically modified or GMO apples. But then, when GMO apples were described not as GMO but apples having “Reduced Environmental Impact”, consumers began to prefer them over the former. The study demonstrated that product labeling makes a big difference when it comes to consumer acceptance.The said research wa…