General Mill Removing Artificial Ingredients From Cereals

shutterstock_118920793In a move to go all natural, General Mills is planning to eliminate the artificial colors and flavors from its cereals. This is a move towards committing to an increasing desire by many consumers to use ingredients that people consider as natural. According to General Mills, the cereals Trix and Reese’s Puffs will be the first of its products to show these changes. Because of this change, Trix cereal will now just be made with four colors instead of the usual six.

One reason for the change is the difficulty to find natural alternatives for certain cereal colors. While it may be easy for the company to find natural alternatives for orange, red, yellow and purple, it was a bit difficult to find natural alternatives for blue and green that would fit just right in terms of taste and color.

According to the company stationed in Minneapolis, other cereals may take longer to develop the changes. Cereals like Lucky Charms, for example, contain marshmallows which may take the company some more time to reformulate. The company expects that their cereal products will not have any artificial ingredients by 2019.

General Mills is following a large number of food companies planning to remove artificial ingredients from their products. Other companies such as Hershey, Nestle, Subway, Pizza Hut and Panera are planning these changes in response to demands by a greater number of consumers for food made with ingredients that they can recognize and identify. General Mills also stated that more than 60 percent of their cereal products are already being made without artificial colors and flavors.

Source: Huffington Post

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